Celebs unofficial endorsements for baby wear
People want what celebs have all the time. The obsession is easily transferred to kids/baby wear. When a celeb wears an accesorry/clothing item, their cache/personality/lifestyle is automatically transferred to the product. The apparel they dress their children with also carries the same cache/personality/lifestyle. It may also be more attainable. A pair of designer baby socks for $30? vs. a shirt/bag/sunglasses worn by the actual celeb for $500+? Kids are fashionable accessories.
