Chloé Domat: fake or fake?
Saturday, March 27th, 2010Urban Outfitters created a character to sell their apparel and accessories:
“We discovered Chloé Domat sitting at a sidewalk café in her native Paris, and it turns out that this university student is one of the smartest girls we know.”
They proceed with a fake Q&A session that reveals the interests and lifestyle of this “Chloé Domat”: she wants to be a journalist, she doesn’t like how rigid the education system is, she’s been to Morocco and she’s interning in Lebanon…
Following the Q&A, you can “Shop her picks.”
It’s not enough to sell by putting clothes on a pretty model? They have to have depth now?
