In my inbox today:

What Zoe does for a living?

Show up at celebrity homes and present many dress options from many designers and have a celebrity try on options and find a dress to borrow. For free.

Rent the Runway version?
You can pay to have options sent to your house. If you don’t end up wearing a dress, you can return it free of charge. Rental fees per dress start at $50. They’ll send two sizes with each rental. Does not come with accessory pairings, although Rent the Runway is branching out.

Rent the Runway dresses are not as unique–not as spectacular as the ones that Zoe has access to. The memorable dresses that actually come off top designer runways are still inaccessible. There’s so much incentive for Rent the Runway to stock dresses that appeal to the masses–more turnover per dress. Why would they stock Olivier Theyskens?

This is definitely a tuxedo rental service for women. They stock a ton of Herve Leger bondage dresses. When did those first come out? Around 2 years ago. Real fashionistas, who scour the corners of every thrift store for amazing fashions, would never subscribe to a service like this. I’ve also never understood how anyone would want to follow trends on the Oscar runways in dressing themselves. Long flowy gowns, oh, I gotta get one for that event I’m going to. Don’t you just want to look good?

moviefone.com

Also, it’s funny how much Zoe is trying to gain traction online with her RZ brand. She’s already on Piper Lime and I’ve seen other places that integrate a sign up for her Zoe report. Before her TV show, before Nicole Ritchie, she seemed so elusive. Now Zoe is more like the Dr. Phil of fashion.