SassyBella.com

Site Name: Sassy Bella
URL: http://www.sassybella.com

Creator: Helen Lee
Founded: 2002
Concept: Mainstream fashion, celebrity fashion, beauty. “SASSYBELLA.com chronicle’s fashion news and gossip with a sprinkling of lighthearted beauty tidbits and flashbacks to fashion’s illustrious past. From red carpet and runway features to high street, chain store and beauty must have’s, it is a one stop shop for your daily dose of fashion.

For the fashionable girl next door who loves a little of everything, from designer bags, cosmetics, what the celebrities are wearing and who’s designed the hosstet collection this season.. She loves looking at designer products, just as much as their chain store alternatives. She’s fun, fabulous and very sassy.” (Sassybella.com)
Location: Australia

Staff #: 1
Staff: Helen Lee
Contributors: Colleen Nika, Laura Wasson

Phone:
Email: helenlee@sassybella.com
Address: G.P.O. Box 375
Sydney, NSW 2001
Australia

www.Fashionista.com

Site Name: Fashionista
URL: www.Fashionista.com

Creator: Faran Krentcil
Founded:
Concept: Daily updates on fashion gossip, fashion trivia, designer knockoffs, trends, and samples sales in NYC and London.

Staff #: 4
Staff: David Minkin, Natalie Hormilla, Britt Aboutaleb, Elyse DiPierri

Phone: (212) 334-1871
Email: tips@fashionista.com
Address: Breaking Media
262 Mott Street, Suite 102A
New York, New York 10012