tforia » express http://www.tforia.com manual of style Tue, 23 Aug 2011 02:06:57 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Express ReRocks? http://www.tforia.com/print-ad/express-rerocks/ http://www.tforia.com/print-ad/express-rerocks/#comments Thu, 04 Mar 2010 23:11:03 +0000 tforia http://www.tforia.com/?p=814

Rerock? Express’s jean brand.

I was trying to figure out what “rerock” meant. Is it the last name of the jean designer?

So disappointed to find that they just made up a word:

“Rethink. Reshape. Rerock. Exclusive new denim fits and washes by Rerock…”

?

How long will this brand last? I wonder how long it’ll take for Express to figure how bad of an idea it is…

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