Here is another cheap looking DKNY print ad. Maybe they are trying to look “affordable”? This campaign emphasizes the utlity of the wrap, in various colors for women of all ethnicities. Not sure if I’ll see anyone use this as a cape–especially in that melon color.

“Twist it. Tie it. Wrap it.”

I guess it’s not so bad in the neutral khaki color. Melon colored “cozy’s” coming soon to a Filene’s/TJ Maxx near you.