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Chloé Domat: fake or fake?

Urban Outfitters created a character to sell their apparel and accessories:

“We discovered Chloé Domat sitting at a sidewalk café in her native Paris, and it turns out that this university student is one of the smartest girls we know.”

They proceed with a fake Q&A session that reveals the interests and lifestyle of this “Chloé Domat”: she wants to be a journalist, she doesn’t like how rigid the education system is, she’s been to Morocco and she’s interning in Lebanon…

Following the Q&A, you can “Shop her picks.”

It’s not enough to sell by putting clothes on a pretty model? They have to have depth now?

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This entry was posted on Saturday, March 27th, 2010 at 7:20 pm and is filed under Fashion PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Chloé Domat: fake or fake?”

  1. Lacerda Says:
    June 1st, 2010 at 5:07 am

    This is not fake. Chloé is real, beautiful, colorful. Before Urban Outfitters made her a celebrity I found her in the shadows of Roland Garros and fell in love with her!

  2. Ricardo Says:
    November 1st, 2010 at 5:18 pm

    Chloé, I never forgot you, please write to me. My e-mails remain the same. Love!!!!

  3. Zaz Says:
    March 1st, 2011 at 2:26 pm

    No she’s real ! She went to my school :)

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