Brandvertainment: LVMH online

Nowness.com

Daily posts on art, culture, beauty, history that ties in fashion brands under LVMH. Little links that lead to purveyors, such as Opening Ceremony, and designers that work behind the brands. Just one a day.

Nowness.com

Content is much like excerpts found next to photo spreads in fashion magazines. I never read those and I don’t know how many people do. Fashion magazines are like picture books, you don’t want to read, just absorb images. I find myself scanning Nowness for more images but unfortunately, the site is slow. I hear they’re partnering on with more luxury advertisers–not sure how the site will potentially evolve, but it’s neat to check out the images for now.

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