CFDA and Gap
Gap has designers recreate the classic white shirt–again. This is the second year they’re doing this. The lineup includes:
-Philip Lim
-Band of Outsiders
-Michael Bastian
-Philip Crangi
-threeAsFour
I’m not sure if they’ll do as well as Rodarte, Thakoon, and Doo-Ri. People love the hype. They’ll buy it even if it doesn’t look good.
Who isn’t providing a designer clothes to the mass market?
H&M: Stella McCartney, Roberto Cavalli, Karl Lagerfeld, Viktor & Rolf, Madonna (if she counts)
Target: Benhaz Sarafpour, Jovovich Hawk
Kohl’s: Vera Wang
Is it a way for these brands to reach household name status? Even at that point, not too many households can afford them.
The shirts go on sale in select stores and online April 15th, 2008.
Read the CFDA Gap press release.
