Halston Video
Cars + pretty flowy dresses + models in contorted positions
Recession has democratized access to the showings of f/w 2009. Halston’s video follows a model with a bright dandelion colored flowy dress. She runs through heels down the sidewalk of a street passing many stoops and buildings. Cars pass by and women inside cars are wearing bright pinks and shimmery blacks. There’s a tinge of urban trash with upper class.
Imran Amed of the Business of Fashion sits down with Halston CEO, Bonnie Takhar, and discusses the Halston strategy behind the video.
