tforia

Genetic Denim–another premium jean brand?

geneticdenim.com

Just realized, the play on the word “gene” = “jean” and the way jean fit is unique to each person.

Think they’re riding on the laurels of Kelly Cutrone? First featured on The City, Roxy gets reprimanded for suggesting how models should remove their tops for the photoshoot. So original right? Denim ad campaign with topless models–I don’t think I’ve seen that before. Roxy = super. JK. Meanwhile, Whitney Port in the corner not wanting to be any part of Roxy’s suggestion.

Luckily, Ali Fatourechi, Kelly Cutrone’s client, welcomes the suggestion.

Fast forward to Bravo’s Kell on Earth.

After getting fired by Chado, Kelly has a meeting with Ali Fatourechi on the Genetic fashion presentation. The theme: nature, trees, rain. This is the episode a model topples over (bad model–you’re suppose to endure long periods of starvation!). The model tangles the strings of crystal raindrops and Kelly is furious. Everything else goes well, and Ali is satisfied with the entire show.

Ali Fatourechi has so much face time on both shows. Not sure how that was arranged. We also find out he is straight and has a hard time casting models–TMI.

I looked further into the offerings behind Genetic. What do they have that’s so different from 7, or any other brand–other than the ethereal nature feel of their ad campaigns.

For Women, they have a holiday/resort collection. Not sure if I’d ever consider wearing jeans if I were on a resort or on holiday. Being on holiday for me means no jeans. But the collection is similar to all other collections. There is a Graffiti collection–just solid colored cigarette jeans.

And of course, the founders are from California, land of designer jeans and Uggs.

According to the site, Ali is “the muse of the brand, he is genetic denim.” On both shows, he is positioned as a nervous client. He needs Kelly’s handholding to run a successful photo shoot, he is incredibly nervous prior to his fashion presentation.

It’s definitely not sexy at all to be nervous. Ali is the face of Genetic Demin. When I hear the name, all I can think of is a nervous bulky guy, timid and unsure. Is People’s Revolution doing a good job by introducing them on both shows? It’s great for brand exposure, but definitely a disaster exposing the true genetics behind the brand.

I love Videofashion! I used to rent out their videos from a community college in Dupage county, IL back in high school. It was amazing since there was hardly any fashion videos online at that time–and the internet was way slow in those days. I would occasionally catch episodes on random cable channels when I had access to a tv with cable.

I can’t believe they’re playing episodes online: http://www.videofashion.com/SR/deploy/videoPlayer.html

Way too good. There’s something old fashioned about the way they produce these videos, interviews, clips, music, voice overs–some combination that makes it quite unique. It’s less slick than the style.com videos. They also have segments and transitions in between–quite cheesy with the music sometimes. I love it!!!

Just finished watching the 1st episode of The Rachel Zoe Project Season 2. Not a huge jewelry fanatic, but the antique jewelry was quite breathtaking. I attribute my awe to being female and becoming older.

via Style.com

At first, I thought the sleeve omission on the pink Chanel dress made sense. But I looked at the detailing on the back of this gorgeous dress:

via Style.com

Those buttons, the pleating….

But alas…

I thought it was quite entertaining how Rachel Zoe said the sleeve look was way too shocking for America. Americans somehow need to always see something they understand, something they’re already seen plenty of times before–such as an asymetrical dress.

On Cameron Diaz (sans sleeve), the dress was reduced to a California surfer girl–much less refined pink toga bed sheet look. Pre-washed –lmost like the dress was thrown into a washer. Not that she didn’t look good, it just looked real casual. Took the stiffness along with the haut out of couture.

via OregonLive.com

I thought it was a celeb “no no” to show hair roots of another color?  I couldn’t imagine maintaining hair/beauty all the time.

I did like how Rachel picked out really beautiful color combos. The turquoise was amazing with the cream/white dress Eva Mendes wore and the silver shoes (slightly purple) worked incredibly well with Cameron’s pink dress. I didn’t really like Anne Hathaway’s, Demi Moore’s, or Debra Messing’s look.

It’s interesting seeing all those dresses too. It seemed most of the dresses were crap (designer or not) and fishing for the perfect combination of sillouttes, patterns, colors was the hard part. At any level, couture or rtw, rich or poor, you still have to work to find the best style.