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Urban Outfitters Catalog Spring 2008

The faded multi layer photos reflect the apparel on display.  Look at how frequent scooped out curves or translucent linen show up in their collection this season.  The photos are taken with gradients of opacity–overexposure from sunlight reveals images slightly in some areas, and more in others. Sun faded layering is the look.

 Translucence~~~

Scoops~~~

Shop these looks.

The sharks are colored with cooler toned photographs. The free spirited, un-confined Stella McCartney woman is simple and sexy. She dives into water wearing silk chiffon. Look at the model’s hair, the soothing colors, the excitement of the floral pattern. This print ad is very summery. The heat of the summer is shown on the dress, the coolness of water shows up in her wet hair, the blue hues of the pictures of her in a wet dress.