

The S/S 2008 campagin: Kate Moss pressed up against the glass windows of a YSL store in Paris. I feel a connection with these photos–I am the girl who presses her face up the windows of designer stores. It’s as if the objects in the store windows were staring up at me and had a life of their own. In this case, Kate Moss dressed in YSL, is the girl pressed up against the glass. This is different from a girl who loves fashion and can’t afford it.

The mannequin is now on the other side of the glass!
She is on a sidewalk in Paris, glued to the store windows. The mannequin has escaped from a traditional contained fake backdrop to one that actually exists in reality. She remains a mannequin, we see her through glass.
I like how the text of the store window marks our isolation from her. On the print ads, there is a border around each photo–further removing her from us.

Behind the scenes footage of the photo shoot is available during this season here. Click on Manifesto to watch the video and to photos of the campaign.

I like the kitschy stars that characterize this collection.

Maybe the stars are a little too much. Here is a window from the Upper East Side store. There are large paper stars in the color and form of post-it-notes. The plastic stars on the sleeves look cheap.