American Stories: Miami
Tuesday, April 20th, 2010The Tommy Hilfiger‘s 2010 Spring campaign is beautiful. Although I’m not a fan of Hilfiger, it’s nice to see that they put together something tasteful.
The clothing is plain, as always. Stripes and solids–signature Tommy Hilfiger. They’re more like a high end Gap with more stripes and more red/white/blue. I’ve never been attracted to the brand by any previous campaign. Perhaps it’s because I love Miami?
The photos are ethereally tinted gold, and the simple stripes are supported by images of art deco. This classy story is successfully used to enhance Tommy Hilfiger‘s mediocre designs.






























