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The Tommy Hilfiger‘s 2010 Spring campaign is beautiful. Although I’m not a fan of Hilfiger, it’s nice to see that they put together something tasteful.

The clothing is plain, as always. Stripes and solids–signature Tommy Hilfiger. They’re more like a high end Gap with more stripes and more red/white/blue. I’ve never been attracted to the brand by any previous campaign. Perhaps it’s because I love Miami?

The photos are ethereally tinted gold, and the simple stripes are supported by images of art deco. This classy story is successfully used to enhance Tommy Hilfiger‘s mediocre designs.

My favorite photo shoot in the March 2010 issue of Elle.

Fun, playful combinations, without too much pretension.

Lady in the sun

coat, Michael Kors; dress, Michael Kors; scarf, Roberto Cavalli; sunglasses, Balenciaga; necklace, Kate Spade; lips broach, Zac Posen; clutch, Nancy Gonzalez

Green Backyards

shirt, Miu Miu; silk dress, Stella McCartney; hat, Hermes; belt, Zac Posen

Florescent Walls

embroidered shirt, Louis Vuitton; print pants, DKNY; cuff, M.C.L.; shoes, Alberta Ferretti

Bathhouse

jacket, DVF; shorts, Roberto Cavalli; hat, Hermes; broaches, Emporio Armani; bow pin, House of Lavande; clutch, Calvin Klein

Salmon Streets

jacket, Alberta Ferretti; pants, Sonia Rykiel; necklace, M.C.L.; belt, Zac Posen; broach on belt, Miriam Haskell; clutch, Calvin Klein

Fanning Break

shirt, Roberto Cavalli; skirt, Etrol; hat, Hermes; necklace, House of Lavande; croc clutch, Nancy Gonzalez; bracelets, Alexis Bittar; espadrilles, Ralph Lauren

Prom?

jacket, Marni; dress, Oscar de la Renta; turban, Patricia Underwood; bracelets, Alexis Bittar; sandals, Emporio Armani

Waiting Outside a Strip Mall

dress, Moschino; hat, Hermes; belt, Etro; necklace, Alexis Bittar; clutch, Giorgio Armani; necklace, M.C.L.

Waiting for the Bus that Never Comes

shirt, Roberto Cavalli; dress, Giorgio Armani; hair beret, Sonia Rykiel

Catalog Model

silk dress; Dolce and Gabbana

Why so many of the same brands? Moschino, Alberta Ferretti, Roberto Cavalli, Armani, Rykiel sprinkled with accessories by Zac Posen and CK. Same silk white Hermes hat featured in several images.

All shot in the warm Miami sun!