I’m sorry. I’m going to have to bash Urban Zen once again.
Urban Zen is collaborating with Tonic and they are coming out with these hideous shirts that are made of organic cotton and bamboo. They go for $65 and according to the press release:
“Consumers can shop with a clear conscious as all products are eco-friendly, fair trade and fair labor.”
(the PR guys seem to have used the wrong “conscious”. They mean conSCIENCE. Have they no conscience?!)
The existence of MORE products so CONSUMERS can shop more “with a clear conscious [conscience]?” Who at this time is spending money with a clear conscience?
What does it mean to save the planet with more eco-friendly products? Let’s produce more products, emit more CO2 and say we did it in a green fashion. How about not emitting more and not creating $65 t-shirts that look hideous?




Here’s Urban Zen’s call to action on going green:
“Save Our Planet
The limited edition bamboo tee is available in black, green and white and helps the Urban Zen Foundation to create, connect and collaborate to raise awareness and inspire change. By designing forums, partnering with existing organizations and bringing together experts to define solutions and implement action, the foundation makes real progress towards protecting our environment and saving the planet.”
More of the fashion crowd thinking they know how to save the world–everyone! buy a t shirt, we can all be eco friendly together! yea! yea!
WWD puts it in their “chic” report–haha!